Last Updated: October 28, 2015 109

3 Reasons Why Your Business Should Master MySpace.com

Found In: Social Networks

When Myspace first launched in 2003, the Web was a primitive place. Facebook was just an idea being bandied around a dorm room, the phone, and the Internet refused to work simultaneously, and ‘blog’ was still a made-up word. It might as well have been the Dark Ages, but this was the landscape that Myspace dominated. By 2008, at the height of its popularity, the social media channel was signing up over 180,000 users a day.

Flash forward seven years and it’s still hanging on in there, quietly waging a popularity contest with Facebook, Twitter, and Google. It might not be holding its own against the big guns, but Myspace is still a force to be reckoned with. Boasting an active, engaged community and 50 million unique US users lasts year alone, this is one social media channel most businesses could benefit from taking note of.

What is Myspace?

Myspace operates a slightly different model to the majority of social media channels. You can still make connections with other users (it’s social, after all), share videos, display photos, and post messages, but that’s where the similarity ends. It doesn’t focus on current news like Google, you don’t need a two-way agreement to connect with someone like Facebook, and you won’t be using it to broadcast the minutia of your life (Twitter style). Instead, you’ll create a page about your business, connect to people that interest you, receive connections from users interested in your services, and stay up-to-date with everyone’s activity in the stream.

Who uses Myspace?

Music-centric with a creative focus, Myspace is particularly useful to artists and companies working in the creative industries. Since connections don’t need to approve requests, you can follow and receive updates from any user on the site and, with the ability to share videos, songs and photos, showcasing your work couldn’t be simpler.

But that’s not to say that Myspace doesn’t have value for Ordinary Joes either. Just like any other social media channel, all you need is a network of friends on the site to make sharing everyday posts, photographs and videos worthwhile. Unlike other social media channels, if you lack personal connections on Myspace, you can still use it to discover musicians, artists, bloggers, travelers, comedians… (it’s a long list). You can watch their videos, listen to their songs, and browse all the interesting places they’ve photographed.

Benefits of Myspace for business

We all know how important social media can be to the success and growth of a business, but Myspace offers business owners a host of benefits when compared to other channels, including:

1. Targeted marketing to a diverse community

Known for its musical focus, Myspace is seen as the site of choice for pre-teens. In fact, this reputation is completely unfounded, and the site is popular with a wide range of age groups and demographics. With connections based on individual tastes and preferences – and the ability to search users by their connections, age, location, and gender – targeting specific groups couldn’t be simpler.

2. A creative platform to broadcast services

While the removal of its blog feature dented its appeal to many businesses, Myspace does still allow you to showcase your products and services through videos, music files and 1024 character posts. Providing an additional channel by which to drive traffic to your site, it’s important to remember the Myspace community is very arty and visually focused, so don’t be afraid to get creative with your posts.

3. The opportunity to play a part in an active community

As a Myspace user, you have access to a host of additional features, including classifieds, forums, and groups. These offer you another advertising channel and further amplify your ability to target specific demographics.

Getting started

Setting up a Myspace account

Setting up a new account on Myspace is the work of a moment. All you need to do is navigate to www.myspace.com, hit the ‘sign-up’ button and fill out the form.

With a ‘full name’ box rather than a separate ‘first’ and ‘surname’ field, you can easily open an account in your business name. This means that, should any customers search directly for your company, they can find it straight away.

Once you’ve hit the ‘Create Account’ button you will be given the option to define which category of user you belong to. You can choose to remain simply as a user, or add multiple tags that better describe your business such as entrepreneur, musician, artist, writer, etc. Once you’re happy with your selection, simply click ‘Create Account.’

Personalizing your profile

Signing up probably won’t take you longer than a minute, and once you’ve completed those steps, you’ll find yourself on your profile page.

This is the area of the site unique to your business. It can be accessed by everyone, so it’s a good place to showcase your work, describe your products and services, encourage other users to connect, and attract customers.

Start by adding images to personalize your page. Click on the blue ‘edit image’ button on the right-hand side of the page. From here you can add a cover image (the large picture makes up the background) and a profile picture (a smaller image that users see when they search for you). It is a good idea to use your logo as the profile picture since it’ll appear alongside your posts. Choose something more personal for your cover image; a shot of your team, products or shop front are good choices since they’re distinct and unique to your business.

From the left-hand side of the page you can write a short bio describing your business, add your website to help drive traffic there and let potential customers know where you’re located. You can even showcase your favorite songs, however, since this is a professional account, they should be relevant to your business. If you can’t think of a suitable track, avoid selecting one.

Once you’ve tweaked your profile, then it’s time to start selling yourself. From the menu bar under your profile image (see the green arrows) you can upload examples of your work to your portfolio, or share a status that introduces your business.

Making the right connections

When you’re ready to start connecting to people, you can click on the ‘People’ tab in the static Myspace menu (left-hand side of the screen). Click on ‘show filters’ and alter the settings to find potential customers or competitors by location, age, gender and profile type.

Posting to Myspace

Post a video, music file or picture to Myspace to help potential customers discover you and keep your existing connections engaged. From your stream (accessed from the static Myspace menu bar to the left), you will see a box with the text ‘What’s the latest?’. Type a short post, share a link to your blog or upload files by clicking on either of the camera icons. If you ticked the ‘musician’ box when signing up, you’ll also be able to upload music files from here as well.

In conclusion

When it comes to social networks, Myspace can no longer claim a seat at the top table. It’s users are tiny compared to Facebook, Twitter and Google +, however, it’s far from dead. Offering businesses a cost effective, targeted marketing platform, and access to a creative and innovative community, there’s still a wealth of benefits to be had for those entrepreneurs willing to master it.